SHIFT: How Top Real Estate Agents Tackle Tough Times
From the National Best-Selling Millionaire Real Estate Series with more than one million copies sold!
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"This isn’t the first shift nor is it going to be the last, but it has been devastating in its effect on the unprepared. Finally, we have a guide to preparing for, adjusting to, and thriving through this shift and any others! This sets the tone for sustained success and profitability throughout your real estate career." Rick Geha, Fremont, California
Sales Volume: $34 Million
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Table of Contents
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Introduction PART ONE: THE MARKET SHIFTS Shifts Happen The Law of Equilibrium PART TWO: YOU SHIFT Twelve Tactics for Tough Times 1) Get Real, Get Right – Mindset and Action 2) Re-Margin Your Business – Expense Management 3) Do More with Less – Leverage 4) Find the Motivated – Lead Generation 5) Get to the Table – Lead Conversion 6) Catch People in Your Web – Internet Lead Conversion 7) Price Ahead of the Market – Seller Pricing Strategies 8) Stand Out from the Competition – Seller Staging Strategies 9) Create Urgency – Overcoming Buyer Reluctance 10) Expand the Options – Creative Financing 11) Master the Market of the Moment – Short Sales, Foreclosures, and REOs 12) Bulletproof the Transaction – Issues and Solutions The Gift of Shift Appendix About the Authors Index |
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