Business by the Book MREA Archives

SHIFT Business by the Book Archives - 2008 & 2009

Don't miss these enlightening archives of Business by the Book. This page is dedicated to the interviews specifically related to The Gift of SHIFT Series.


Don’t miss The Gift of SHIFT series of Business by the Book, which brings the book SHIFT to life! Host Dave Jenks speaks with the agents that he, Gary Keller and Jay Papasan interviewed for the book.
 
Dave dives deep for answers on how these successful agents applied the concepts and tactics to their business. You won’t want to miss how these agents are living the book!
 

The Gift of SHIFT with Jackie Ellis

The Gift of SHIFT with Jackie Ellis
Tactic #1: Get Real, Get Right –Mindset and Action

November 3, 2008

Shifts happen fast and Jackie Ellis’ experience is a perfect example. She can tell you the exact day she felt the shift in her area and the powerful approach she implemented to come out ahead.

Host Dave Jenks explores Tactic #1: Get Real, Get Right – Mindset and Action with, Jackie, a tactical genius. You won’t want to miss the steps she took to win in today’s market. Free Download

 

The Gift of SHIFT with Gene and Rebekah Rivers

The Gift of SHIFT with Gene and Rebekah Rivers
Tactic #1: Get Real, Get Right –Mindset and Action

November 10, 2008

Gene and Rebekah Rivers went from losing market share and losing money to gaining market share and making a profit. They transformed their “marketing based, prospecting enhanced” business into a “prospecting based, marketing enhanced” business, created a smaller team, changed their mindsets and immersed themselves back into their business.

Host Dave Jenks continues to explore Tactic #1: Get Real, Get Right – Mindset and Action with the Rivers and asks tough questions including, “Why did it take them so long to respond to the market?”

Gold nuggets are spread throughout this interview – you won’t want to miss it!
Free Download

The Gift of SHIFT with Rick Geha

 

The Gift of SHIFT with Rick Geha
Tactic #2 –Re-Margin Your Business&;– Expense Management

March 9, 2009

When the shift hit, Rick Geha and his partner cut $5,000 a month in their business – an overall reduction of 60 percent of their expenses – and they jumped back into their business. Rick, mega agent and KWU master faculty, discusses with host Jay Papasan the importance of re-margining your business. You won’t want to miss his valuable insight!

Are you playing “red light, green light” with your expenses? How serious are you about not only surviving but thriving? Don’t miss this Business by the Book!&;Free Download

The Gift of SHIFT with Kurt and Darla Buehler

 

 

The Gift of SHIFT with Kurt and Darla Buehler
Tactic #3: Do More with Less - Leverage

November 24, 2008

With profits and units dropping and their team morale down, Kurt and Darla Buehler met with their team and drew the line in the sand. Listen in as they explain the steps they took to turn their business around while putting the power back into their team.

Host Dave Jenks asks the questions you want to know on how they are surviving the market. You won’t want to miss this enlightening interview with two very caring and savvy business individuals. It could change your business!Free Download

The Gift of SHIFT with Chris Heller

 

The Gift of SHIFT with Chris Heller
Tactic #4: Find the Motivated - Lead Generation

December 1, 2008

Practice! Practice! Practice! Mega Agent Chris Heller and host Dave Jenks dive into Tactic #4: Find the Motivated – Lead Generation. Find out the techniques of “Heller the Home Seller,” including the ideas he took to propel and strengthen his lead generation strategies.

In one of the toughest markets in the country, California, he’s hitting his goals and moving forward. You won’t want to miss his valuable insights! Free Download

The Gift of SHIFT with Bob Guest

 

The Gift of SHIFT with Bob Guest
Tactic #5: Get&;to the Table–Lead Conversion

November 17, 2008

Bob Guest, in Austin, Texas, had a highly leveraged, “marketing-based” business. But when the market shifted, he quickly realized what he needed to do. Bob dropped costs, went after new business opportunities and pulled his team into a “bullpen” for a true 3 hours of lead generation every workday. And, Bob personally began handling lead conversion.

In this week’s Business by the Book, host Dave Jenks explores how Bob has jumped back into his business, increased lead conversion and survived the shift. Free Download

 

The Gift of SHIFT with Bruce Hardie

The Gift of SHIFT with Bruce Hardie&;
Tactic #5: Get to the Table- Lead&;Conversion

December 8, 2008

With his market accelerating deeper into a shift, he’s more excited than ever to be in real estate! Listen in as Mega Agent and International Master Faculty Instructor Bruce Hardie discusses with host Dave Jenks his mindset, systems and lead conversion process.

Bruce and Dave speak in-depth on Tactic #5: Get to the Table – Lead Conversion. You won’t want to miss Bruce’s valuable insight! Free Download

The Gift of SHIFT with Sue Adler

 

The Gift of SHIFT with Sue Adler
Tactic #6: Catch People in Your Web - Internet Lead&;Conversion

December 15, 2008

With Internet techniques always evolving, you won’t want to miss this timely interview. Host Dave Jenks and Mega Agent Sue Adler discuss all elements of her Website including what she does to keep her business growing – which it is!

There are gold nuggets throughout this interview. If you’re on the Internet, you’re missing out by not listening – make sure to tune in today! Free Download

The Gift of SHIFT with Brandon Green

 

 

The Gift of SHIFT with Brandon Green
Tactic #6: Catch People in Your Web - Internet Lead Conversion

December 29, 2008

Mega Agent Brandon Green’s business is up while his market is still down. Host Dave Jenks speaks with Brandon about Tactic Number #6 – Catch People in Your Web – Internet Lead Conversion, but also goes into detail about different aspects of his business. Find out what his Web strategies and processes are and also about other opportunities he takes advantage of.


Brandon is going against the tide and is a true role model to follow – don’t miss this informative Business by the Book. Free Download!

The Gift of SHIFT with Brandon Green

 

The Gift of SHIFT with Martin Bouma
Tactic #7: Price Ahead of the Market - Seller Pricing Strategies

May 8, 2009

Are your sellers going through the five stages of grief when it comes to selling their home? You won’t want to miss this insightful interview with Martin Bouma where he explains in detail how he works with sellers to price ahead of the market.

Host Jay Papasan focuses on the details that matter in today’s market – listen today! Free Download

The Gift of SHIFT with Gary Gentry

The Gift of SHIFT with Gary Gentry
Tactic #8: Stand Out from the Competition
- Seller Staging Strategies

January 12, 2009

Should you be staging? Find out the answer from Keller William's first agent, and staging expert, Gary Gentry.

Not only will Gary talk in detail about staging, but also find out how he's changed all parts of his business from staffing to compensation since his market shifted. He's even gone back to hosting open houses!

You don't want to miss this enlightening interview! Tune in today! Free Download

The Gift of SHIFT with David Brownell

The Gift of SHIFT with David Brownell
Tactic #9: Create Urgency Overcoming Buyer Reluctance

January 19, 2009

How do you get in the path of buyer business? How do you build buyer leads? How do you become an REO expert? Find out the answers to all these questions and much more in this week’s Business by the Book!

Host Dave Jenks speaks with Las Vegas agent David Brownell about Tactic # 9: Create Urgency – Overcoming Buyer Reluctance. If you’re having trouble getting buyers to buy, you won’t want to miss this interview! Free Download

The Gift of SHIFT with Steve Chader

The Gift of SHIFT with Steve Chader
Tactic #10 –Expand the Options– Creative Financing

March 16, 2009

When the market shifts, creative financing solutions move to the forefront for real estate agents. In this week’s Business by the Book, Steve Chader, mega agent from Phoenix, Ariz., discusses with host Jay Papasan the biggest obstacle, strategies, fundamentals and solutions of creative financing. In addition, Steve and Jay talk about the top creative financing solutions that are significant to today’s market.

You won’t want to miss this insightful interview on the opportunities available to you!
Free Download

The Gift of SHIFT with Carol Royse

The Gift of SHIFT with Carol Royse
Tactic #11 – Master the Market of the Moment – Short Sales, Foreclosures, and REOs

February 2, 2009

Carol Royse, a mega agent from Tempe, AZ, knew she had to get in the REO business or she was going to be out of business! Carol talks with host Dave Jenks about the exact steps she took to not only survive this market but thrive – with REOs.

If you’re thinking about getting into the REO business, or are having trouble getting in, you won’t want to miss this valuable interview! It’s eye-opening! Free Download

 

The Gift of SHIFT with Pam Kiker and Tony Carnesi

The Gift of SHIFT with the Kiker Team
Tactic #12 – Bulletproof the Transaction - Issues and Solutions

February 16, 2009

The Kiker Team has grown every year, thanks to their high standard of bulletproofing their transactions! Learn the trouble spots when keeping a deal together and how to handle them. Find out how they over-promise and over-deliver and how to be proactive, not reactive.

Is your business growing during the shift? — The Kiker Team is. Learn from the best – listen today! Free Download