Bob Guest, of Austin, Texas, had a highly leveraged, “marketing-based” business. But when the market shifted, he quickly realized what he needed to do. Bob dropped costs, went after new business opportunities and pulled his team into a “bullpen” for a true 3 hours of lead generation every workday. And, Bob personally began handling lead conversion.

In this week’s Business by the Book, host Dave Jenks explores how Bob has jumped back into his business, increased lead conversion and survived the shift. Listen today! Free Download

Make sure to stay tuned for next week’s interview with Bruce Hardie as Dave explores Tactic #5.