Keller Williams® Realty Adds Comparative Home Valuation Tool to National Web site
AUSTIN, TEXAS (January 29, 2009) —Keller Williams Realty announced today the release of a powerful new home valuation tool on the company’s national Web site, KW.com. The new tool displays home value estimates from both Zillow (www.zillow.com) and Cyberhomes (www.cyberhomes.com) for any address in the
“We already know that consumers are going to the Web to find out how much their home is worth, now they can get the same information without going to multiple Web sites. And, the tool provides Keller Williams Realty with another way to generate leads for our agents at no cost to them,” said
The new estimate tool aligns with the goals of KW.com, according to Ellington. “KW.com was designed to give consumers the information they want, and get them in touch with a real estate expert as quickly as possible to help them interpret it. We know that no online tool can replace the local expertise that an agent brings to the table – and our hope is that this will start the conversation with an agent.”
“Especially in this market, consumers need guidance from a real estate professional,” said
This new tool follows in a series of technological innovations by the company, including an agreement with WolfNet™ Technologies to provide IDX to all its agents at no cost, the development of the Keller Williams Listing System (KWLS), which provides agents with increased exposure for their listings by automatically displaying them on more than 100 popular home search engines and is the further implementation of the company-wide lead routing philosophy – dubbed, “My Listings, My Leads,” where every lead generated from these new tools goes directly back to the listing agent at no cost.
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About Keller Williams Realty Inc.:
Founded in 1983, Keller Williams Realty Inc. is the fourth-largest real estate franchise operation in North America, with over 690 offices and 70,000 associates in the
